As part of our recent re-launch, we’d like to introduce our brand-new blog feature: ‘Supplier Spotlight’. Here we’ll be interviewing the creative and hardworking individuals that create the delicious snacks that find their way into our boxes. In this month’s box, we are delighted to be featuring the delicious ‘Italian ProMix’ by Wyldsson.
Included in our February boxes is the brilliant ProMix tube by clean-eating company Wyldsson. Not only do Wyldsson create wholesome trail mixes in handy portable tubes, but they also offer a fantastic range of paleo baking flours, breakfast toppings and incredibly addictive tubs of nut butter, too. Highly regarded amongst sporting professionals, Wyldsson pride themselves on using the finest ingredients, earning a reputation for producing exceptional and innovative health food products. We interviewed founder of Wyldsson, Dave McGeady about his developing interest in sports nutrition and passion for getting creative in the Wyldsson kitchen.
Tell us more about Wyldsson and your range of products.
We make clean, healthy snack and breakfast products that taste great. There are lots of products out there which are healthy. There are lots of products out there that taste great. But there are very, very few that tick both boxes. To pull this off, we’ve sourced some really interested ingredients from all over the world that are pure and unadultered.. including Organic Persian Mulberries, Organic Goldenberries, Californian Pomegranate and even dried Italian Tomato.
How did it get started and what was the inspiration for launching the brand?
I started paying more attention to my own health when I had a skin cancer scare back in 2012. It really made me think a lot more about health and nutrition. For the first time I started looking at the back of the packets of whatever I was buying in the supermarket. And it scared me. I was so surprised by how much junk is in so many products. That was when I decided that I wanted to start a company that makes food products that taste great, but don’t have all the junk in them.
Who are Wyldsson products designed for?
Our products are designed for the type of people who actually read through the list of ingredients. That’s why we put ours on the front of all our products. One group of people in this category is professional athletes. They are incredibly careful about what they eat and so eat clean. They are some of our biggest customers.
What has the response been like since your launch and have their been any unexpected surprises?
Amazing. Our sales have been growing fast every month. And we’ve done pretty much zero promotion or advertising. It’s all been through word of mouth. It really shows how enthusiastic people are about better quality foods.
Last year, our customers include some of the best athletes on the planet. Our products were chosen by 6 Nations rugby teams, NBA basketball players, some of the leading golfers in the world, Premier League football players and Tour de France cyclists.
What sets Wyldsson products apart from other health food brands?
We use a calibre of ingredient that is just far higher than what you’d find in products in your local supermarket. Things like Californian Pomegranate, Organic Ecuadorian Banana and Organic Persian Mulberries. We don’t use any junk or filler in any of our products. All our products are gluten and dairy free too.
What was the first item that you launched and how has your range developed since then?
We started off with our ProMix snacktubes. Then added muesli, breakfast topping and nut butters. We had 5 ProMixes at the start, but have now built this up to 8 different varieties. Our goal is to get to 10, and we’re almost there!
If you could possibly pick, do you have a favourite product from your range?
Our Pro7 muesli is incredibly popular. We struggle to keep it in stock.
What does a typical day look like at Wyldsson HQ?
There really is no typical day. My favourite days are when we’re developing recipes for new products, and trying to figure out by trial and error which combinations of flavours work best together. That’s my passion!
What are your plans for Wyldsson in 2015?
More product development. We’re working hard on sourcing some new ingredients and tastes – last week we were at the largest Organic trade fair in the world on the hunt for some really special fruits. All I can say is, stay tuned!