Welcome to our favourite blog feature: ‘Supplier Spotlight’ where we’ll be interviewing the creative and hardworking individuals that create the delicious snacks that find their way into our boxes. In September’s boxes, we included delicious Raspberry White Chocolate Macaroons by Surrey-based company Nourish.
We caught up with founder Nourish Ineke to find out what their inspiration was for launching the brand and to hear more about their exciting future plans for the company!
Tell us more about Nourish and your range of delicious macaroons!
Hello and welcome to Nourish. We loved featuring in the Primal Snack Box in September. Our food blog and range of coconut macaroons has evolved out of a passion for food that nourishes us from the inside out. Coconut Macaroons is our signature product and is available in five varieties – Cacao, Red Velvet, Raspberry/White Chocolate, Strawberry/Honey and Passionfruit. You can find more information on our background by visiting our website.
How did it get started and what was the inspiration for launching the brand?
I have been encouraged by numerous friends to share my recipes and from this encouragement I started to write recipes and share them with those around me. My love of food started when I was very young, cooking dinners by the age of eight, I loved being in the kitchen and helping create food. I was brought up in a family where meals were made from scratch, something that in today’s world is now not the norm. I am incredibly thankful for that start, and am passionate about more families doing this as our children now grow up in a day and age where packet food is the norm. I became gluten free later in life and found that being gluten free was not making me healthier, my diet had become imbalanced, was missing good fats and contained far too much refined sugar. Having a background as a senior practice nurse I saw the effects of refined carbohydrate diets in patients and wanted to find out more about the food we eat. From this I explored different options of having treats and wholefood that not only was good for you, but tastes fabulous!
Who are Nourish products designed for? (Who do they appeal to?)
They are designed for everyone, but particularly appeal to those that still like to have a healthy treat, but know that it is not going to be full of refined products. People who try the products are often amazed that you can have food that is not only good for you but tastes great.
What has the response been like since your launch and have their been any unexpected surprises?
Excellent. We are stocked in a couple of stores and have had wonderful feedback. The unexpected surprise, is learning how to develop an idea into educating people about their health and well-being in regards to food, and how to get that message out there.
What sets Nourish’s products apart from other snacks on the market?
Most gluten-free and dairy free snacks on the market have refined sugars or/and preservatives and additives, they are far from nourishing. Our macaroons are made from wholefoods and are refined sugar free as well as being individually handmade! Coconut Oil is one of the main ingredients used and has been shown in research to be highly beneficial to our health and well-being due to the presence of lauric acid. Cacao used in two of our macaroons in its raw state is also beneficial with over 300 nutritional compounds and found to be one of the highest sources of antioxidants on the earth….
If you could possibly pick, do you have a favourite flavour from your range?
My favourite flavour is the Cacao and the Strawberry/Honey macaroons.
We love featuring your macaroons in our boxes! If our subscribers want to stock up on these, where can they get their hands on some?
We are currently stocked in the following two stores: Inside out Health, Reigate and hiSbe, Brighton.
We are looking to expand into other health food stores. You can order direct by e-mail, and we hoping to do it via the website in the next couple of months. Christmas Hamper boxes will be available from beginning of November.
What does a typical day look like at Nourish HQ?
Nourish business days usually vary between a long day of making the macaroons, and packaging them and days of business development; we are part of Entrepreneurial Spark at the moment, which has been an incredible opportunity to look at how to grow your business. On days off, I either spend time with my wonderful husband and 4 yr old daughter or work as a nurse while they are at work/school.
What are your plans for Nourish in for the next year?
We would love to see our products in more health food stores across the country as well as feature in snack boxes. We plan to work on the blog and create more delicious recipies that will nourish you from the inside out. Visit our website, Facebook and Twitter and give us feedback… we would love to hear from you.