Supplier Spotlight: FitChews

Welcome to our favourite blog feature: ‘Supplier Spotlight’ where we’ll be interviewing the creative and hardworking individuals that create the delicious snacks that find their way into our boxes.

The August Vegan Box, features a new start-up brand of raspberry flavoured sweets by London-based company FitChews. Founded by Richard Raad, FitChews have created an incredible range of sweet chews made with natural ingredients and flavours. We caught up with Richard to find out what their inspiration was for launching the brand and to hear more about their exciting future plans for their innovative company!

THE INTERVIew

Hi Richard, nice to meet you. Can you first start by telling us who the products are primarily designed for?

Sure, firstly, we wanted to change a perception:

Sweetness, we all crave that tantalising taste, and whilst there is nothing wrong with having a sweet tooth, why should eating sweets fill us up with regret, guilt and refined   sugar?  We didn’t like the taste or feeling of that either, and being health conscious does not mean you should not treat yourself.  

Luckily, Fit Chews provides a healthier alternative for the health conscious, which allows you to treat yourself more often, giving you great tasting sweets, more pleasure, and no guilt.

If you could possibly pick, do you have a favourite product/mix from your range?

Cruel question that! I imagine this is how mothers feel, when asked which is their favourite child? 
In truth, I actually do not have a favourite, because I intend to only make flavours which I like. 
Having said that, I will pick Raspberry, as that is my favourite packaging colourway. 
 
What are your plans for FitChews for the next year?

We are a very small start-up with big ambitions,  our year goal will be to establish ourselves as a go to confectionary brand for the health conscious whilst building our client base so more health conscious individuals can share & enjoy Fit Chews.


What Sets Fitchews apart?

  • Unlike our competitors, All our delicious sweets are:  Vegan, Free from refined sugar , Gluten & Dairy Free , Made with natural ingredients & flavours, Sweetened with Pure Maple Syrup, Proudly made in the UK (sweets & packaging) 
  • Ingredients: We spent a considerable amount of time researching & working with experts, to not only create a unique taste, but also ensuring the sweets contain natural flavours & ingredients. 
  • Unique, high-end design of packaging: Sweets are packed in a box (competitors are often packed in grip & seal bags), attractive, high-end design & branding. Element
  • Consistency and taste: Our sweets still maintain the consistency & taste of a typical chew sweet, using exotic flavours blended with a touch of pure maple syrup, which is a very high demand sugar alternative in the current health conscious market.

Unwanted Surprises?!

Lastly, start-ups can be tough! Any unexpected surprises?

The response has been overwhelming!  The world of health conscious eating have been incredibly supportive & impressed. I firmly believe it is down to the combination of our photogenic packaging, the ingredients used and most importantly, that the taste is sublime

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